Web3 and Metaverse technologies are reshaping how businesses engage with customers, build communities, and monetise digital assets. From NFT campaigns to immersive brand activations in virtual worlds, these innovations offer exciting opportunities—but also introduce novel legal risks.

Shoosmiths helps clients navigate this evolving landscape with clarity and confidence. Our team advises on the structure, set-up, and roll-out of Web3 and Metaverse projects, ensuring legal risks are managed across regulation, IP, data, tax, and marketing. We’ve supported global brands launching NFT campaigns, developing Metaverse gaming platforms and experiences, and building decentralised communities.

Our cross-disciplinary approach means clients benefit from deep sector fluency and practical insight. Whether you're exploring blockchain-based loyalty programmes, proof-of-attendance protocols (POAPs), or virtual storefronts, we help you move from concept to compliant execution.

We don’t just understand the tech—we understand how to make it work for your business.