Shoosmiths VC team advise Alicorn Venture Partners on international acquisition

Law firm Shoosmiths has advised Alicorn Venture Partners on its acquisition of Glassbox, delisting the provider of AI-fuelled customer intelligence solutions from the Tel Aviv Stock Exchange.

The acquisition included participation from Susquehanna Growth Equity alongside equity partner Discount Capital. Alicorn is a venture capital firm specialising in secondary investments across Europe. The firm invests in and acquires stakes in technology companies, with expertise in high-tech, deep-tech, and beyond.

The Shoosmiths team was led by corporate partner Alastair Peet, alongside support from legal director Georgina Rennie, principal associate Charlotte Cannell and associate Sharon Nicholls. 

Glassbox’s team has developed cutting-edge digital experience analytics tools, helping large institutions worldwide understand and optimise their customer journeys at a deeply granular level. The platform’s advanced capabilities provide deep insights into customer behaviour, helping enterprises optimise digital journeys, leading to increased CX and revenue growth.

Alexander Assim, managing partner at Alicorn Ventures, commented: “The Shoosmiths team are a professional pleasure to work with, we don’t do anything in the UK without them.”

Shoosmiths corporate partner Alastair Peet commented: “This transaction is another example of Shoosmiths being at the forefront of international investment within the venture capital market. Our team is proud to have supported Alicorn Venture Partners in their acquisition of Glassbox, showcasing our commitment to advising on significant and transformative deals globally."

Shoosmiths' venture capital team leads the UK in advising on venture capital deals, as recognised by PitchBook's annual league tables for 2023. This investment underscores the firm's dedication to advising some of the world’s most exciting and ambitious businesses.