Adam advises clients on a wide range of commercial matters, with a particular focus on digital technologies and emerging business models, global privacy and data protection, and marketing laws and regulations.

He joined Shoosmiths after five years in-house at J.K. Rowling’s agency, The Blair Partnership, and Wizarding World Digital (formerly known as Pottermore), the digital home of Harry Potter.

Adam’s experience includes:

  • acting (on secondment for 2.5 years) as sole Privacy Counsel for WeWork's EMEA region, leading privacy and data protection compliance in the region;
  • conducting GDPR audits for various multinational organisations, including a Japanese car manufacturer, an artificial intelligence business in the pharmaceuticals industry and a television production and distribution company;
  • providing strategic international data transfers advice and support (both from a UK GDPR and EU GDPR perspective) for global clients, including a well-known international IT company, a leading international hotel chain, a SaaS-based web, desktop and mobile analytics platform and a leading manufacturer and marketer of skin care, makeup, fragrance and hair products;
  • advising on large data subject access requests (DSAR), including supporting a bank on a highly contentious DSAR by project managing and co-ordinating a review team to ensure regulatory deadlines were met;
  • assisting multinational businesses with data breaches, preparing breach notifications for supervisory authorities across the globe and conducting post-breach investigations and audits;
  • supporting an on-demand online grocery delivery business by negotiating agreements with partners in its AdTech network;
  • advising an online takeaway delivery company on their negotiation of a Google Marketing/Ads Platform reseller agreement;
  • acting for an internationally recognised digital brand: co-ordinating large global e-compliance projects, implementing end-to-end GDPR, Data Protection 2018 and ePrivacy compliance, responding to DSRs, advising on direct marketing and online advertising strategies, competitions and promotions, social media marketing and the use of children’s data, advising on high-value commercial distribution agreements and technology-related procurement contracts;
  • drafting software development agreements for a major telecommunications and internet service provider in relation to a new SIM-only mobile network trading platform for retailers; and
  • acting for J.K. Rowling’s agency protecting J.K. Rowling and the Harry Potter brand from an IP and reputational perspective, drafting and advising on agency and publishing deals and managing J.K. Rowling’s domain portfolio.


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