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+44 (0)7803 020 908
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+44 (0)2072 057 025
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gary.assim@shoosmiths.com
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http://uk.linkedin.com/in/garyassim

IP strategist trusted by global consumer brands

i advise UK and international companies in the high tech, creative industries and retail sector on branding, enforcement and international expansion. Covering all aspects of intellectual property issues from the beginning of a concept through to protecting it, enforcement and exploitation.

I have extensive international cross border experience of advising on intellectual property issues globally.

I am passionate about creative and consumer brands, advising a large number of high street names including individual designers in the clothing, footwear, accessories, white goods, automotive and technology sectors.

I am best known for acting for Jimmy Choo, Chloe, H&M and Dr Martens in high court reported cases as well as setting up the business mentoring scheme for the British Fashion Council to help its NewGen and Fashion Forward designers.

I have been included in The Lawyer Hot 100, Drapers magazine Top 100 Most Influential People in Fashion, Who's Who of International Trade Mark Lawyers, Intellectual Property Magazine Award for Innovation and Global Client Choice Award.

I have also been inducted into the Legal 500 Hall of Fame as one of the elite leading lawyers in the UK.

Internationally, I was appointed to the Board of the global multi-disciplinary network, the World Services Group, becoming Chairman.

I am an officer of the International Bar Association's Law Firm Management Committee as well as a member of its Intellectual Property & Entertainment Committee.

Expertise
Legal excellence in action
1,495
Brilliant colleagues driving client excellence.
£217.7m
Turnover in 2024.
1845
180 years of legal excellence.
Recognition & awards
The "excellent" Gary Assim is noted for his representation of well known luxury brands and the quality of his strategic advice.
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Legal 500
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Protecting innovation. Powering growth
Intellectual property team
Protecting and powering your IP. We deliver strategic, data-driven solutions for ambitious businesses across all sectors and technologies.
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