As Principal Associate at Shoosmiths, I lead a team specialising in consumer protection law, working with iconic brands on high-profile, business-critical matters. I advise clients on compliance, marketing, e-commerce, and digital transformation, ensuring they stay ahead in a fast-moving regulatory environment.

My experience includes secondments with global automotive and logistics companies, supporting the launch of e-commerce platforms and delivering practical, creative solutions. I am known for providing pragmatic, innovative advice that balances commercial opportunity with risk management.

I am a keen advocate for knowledge sharing and regularly deliver training workshops. I am passionate about digital innovation, and my interests include photography, skiing, and travel.