IP partner advising on brand, portfolio, and commercial strategy
As a Partner in Shoosmiths’ Intellectual Property team, I advise clients on all aspects of brand-related matters, with a particular focus on trade marks and portfolio management. My experience spans a diverse range of industries, including consumer goods, retail, technology, and private equity, supporting clients with creation, exploitation, and enforcement of their IP rights.
I represent clients before the UKIPO and English courts, and regularly advise on the IP aspects of transactions, marketing campaigns, and sponsorship agreements. My work includes managing global portfolios, defending brands in disputes, and providing strategic advice on rebranding and IP restructuring.
I am an active member of the International Trademark Association and am recognised in the WTR 1000 for my expertise. I am passionate about helping clients protect and grow their brands in a fast-moving global market.