Commercial and IP specialist with a focus on technology and sport
As a Principal Associate at Shoosmiths, I advise clients on a wide range of commercial and intellectual property matters, with a particular focus on IT, technology, brand marketing, mobility, and sport. My clients range from start-ups to multinationals, and I support them through complex transactions and strategic projects.
My experience includes secondments with leading OEMs and Formula E teams, giving me insight into high-performing businesses and the dynamics of competitive environments. I have also trained in-house at a major communications and media provider, which has shaped my commercial, client-focussed approach.
I am passionate about helping clients protect and commercialise their ideas, and I thrive on building long-term partnerships that drive innovation and growth.