Law firm Shoosmiths has advised Tenpin Entertainment, backed by Trive Capital, on its acquisition of Fairgame, an immersive leisure company with operations in the UK and US.

Published: 8 December 2025

Tenpin Entertainment has acquired Fairgame, a fairground-inspired premium social entertainment brand. Fairgame reimagines the traditional outdoor fairground in an indoor venue by combining proprietary tech-enabled fairground games with a distinctive food and beverage program. The Company was founded by Richard Hilton in 2019 and currently operates two sites in London.

Tenpin Entertainment is a leading bowling and family entertainment centre operator with 58 centres across the United Kingdom operating under the Tenpin brand. Tenpin strives to offer its customers a unique experience through a suite of activities including bowling, arcades, escape rooms, karaoke, laser tag, pool, table tennis, and soft play, and food and beverage.

The Shoosmiths team was led by Partner Nick McCarthy, with support from Legal Director Katie Yorke, Principal Associate Lisa Faragher, Associate Annalise Leech, Associate Hester Coltman Rogers, Associate Kamil Piekarski and Associate Antonia Richardson. Partner Laura Board and Associate Manpreet Shoker advised on tax-related matters.

Nick McCarthy, Partner at Shoosmiths, said: “This acquisition brings together a category-defining experiential brand and a proven national operator. Backed by Trive, the combined platform is set to scale, innovate and grow.”

“Shoosmiths has an excellent track record in supporting companies to execute their strategic growth plans with internationally backed deals, and we’re thrilled to have supported Tenpin and Trive through such an important transaction.”

Mark Willis, CFO of Tenpin, said “Shoosmiths provided exceptional support throughout this transaction. Their commercial insight and collaborative approach ensured the deal was delivered on time. We’re delighted to have worked with a team that truly understands our sector and strategic ambitions, helping us take this important step in expanding Tenpin’s offering and delivering innovative experiences to our customers.”