A new episode of the GRIP podcast series has been released featuring Shruti Goel, Senior Associate.
Published 12 September 2025
Shruti Goel, Privacy and Data Senior Associate at Shoosmiths, was invited to speak on Global Relay’s GRIP podcast, which discusses technology, AI and international data protection compliance, following the publication of her article, evaluating the data protection risks of virtual try on (“VTO”) technology.
In this episode, Shruti Goel discusses the developments of artificial intelligence in the retail sector including the rise of agentic AI and the risks of VTO technology, which has gained popularity recently for enabling customers the ability to visualise potential purchases on themselves and in their own environments.
The conversation explores how VTO and agentic AI are being adopted by retailers to enhance customer experience and drive engagement, while also raising important questions around data protection, regulatory compliance, and ethical deployment.