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Brand interchange | 1 min read
Essity Hygiene v EUIPO (T-434/23)
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In Essity Hygiene v EUIPO, the General Court has upheld the EUIPO Board of Appeal’s decision to refuse registration for a leaf.
Published 20 February 2025
The application was for class 16, including “paper, cardboard; fine paper, writing paper”, etc. The court reasoned that the average consumer would understand a leaf to refer to the ecological characteristics of the goods or to be purely decorative or ornamental.
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