Marketing with confidence in a regulated world
In a fast-moving, highly scrutinised marketing landscape, brands need more than creative flair — they need legal certainty. Shoosmiths’ advertising and marketing specialists help clients deliver standout campaigns that meet regulatory standards and avoid reputational risk.
We advise on the full spectrum of marketing compliance, including pricing practices, influencer partnerships, comparative advertising, and high-risk claims in sectors like food, cosmetics, and health. Our team has worked in-house and embedded with global brands, so we understand the pace and pressure of campaign delivery — and how to give clear, commercial advice when it counts.
From proactive compliance checks to urgent ASA complaints, we support marketing and legal teams across sectors — from retail to automotive — to keep campaigns on track and on brand. Whether it’s substantiating claims, navigating CAP and BCAP codes, or responding to regulatory challenges, we help clients market with confidence.
