Helping food businesses bring their products to market

The food and drink sector faces intense regulatory scrutiny — from labelling and advertising to hygiene, safety, and sustainability. Shoosmiths’ food law specialists help clients navigate this complexity with practical, commercially focused advice that keeps products moving and reputations intact.

We advise across the full product lifecycle, including composition, labelling, packaging, and marketing. Our team supports food producers, retailers, and hospitality brands on allergen compliance, health and nutrition claims, food safety incidents, and engagement with regulators such as the FSA and Trading Standards.

We also help clients respond to enforcement action, manage recalls, and prepare for audits — with a calm, strategic approach that protects both brand and bottom line. Whether you're launching a new product, entering a new market, or facing a regulatory challenge, we help you act with confidence and clarity.