Shoosmiths supports brands and agencies in executing campaigns that are creatively engaging, commercially effective, and legally sound. We help balance creativity with compliance.

Our team advises some of the world’s most iconic brands across the full lifecycle of advertising and marketing—from securing rights to clearing IP and navigating regulatory codes. Whether you are working across multiple jurisdictions or targeting a specific audience, we ensure your campaign assets are protected and your messaging is risk aware. Shoosmiths has a depth of experience of working closely both with in-house legal and marketing teams to identify issues early and deliver pragmatic, cost-effective, and enabling solutions.

We support clients in securing globally recognised talent, negotiating content and synch licences, preparing production and post-production service agreements, and clearing slogans and straplines with speed and precision. We also provide expert guidance on UK advertising regulation, including the CAP and BCAP Codes, and regularly advise on ASA complaints and marketing claims.