Our consumer team is distinguished by being one of the few specialist consumer teams operating on a national basis, with recognised experts frequently advising iconic brands and global businesses on a range of strategic consumer compliance matters.

Our substantial regulatory experience enables us to provide end-to-end support to clients at every stage of their business journey, considering consumer protection, data protection and marketing compliance challenges. We therefore provide market leading advice on a range of consumer legal matters, from initial product conception through to website launch and the production of consumer facing terms.

Our expertise:

Advertising and marketing compliance
(CAP and BCAP Code compliance)

Marketplace platforms

ASA complaints handling

Price and prize promotions

Cancellation and refund policies

Prize draws and competitions

Consumer facing terms and notices

Product safety

E-Commerce compliance

Product warranties

Global consumer protection law

Subscription contracts

Loyalty schemes

Unfair contract terms

Influencer Agreements


Our experience:

  • Advising a leader in vacation ownership on global online sales and marketing compliance with cross-border consumer protection and e-commerce laws
  • Advising various retail and food and beverage clients on the establishment of customer loyalty schemes
  • Assisting high street fashion retailers on numerous consumer law issues including social media marketing compliance, prize draw terms and conditions and social media competitions
  • Supporting a global luggage company in relation to their online expansion into Europe

Shaping the future of the consumer industry: 

The pace of transformation in the consumer sector continues to accelerate as protecting consumers’ rights remain at the forefront of legal change. We understand that consumers are the lifeline of your business, so we ensure we stay ahead of the game. We dedicate resource to future gaze by keeping track of proposed regulatory developments, contribute to and steer clients in response to consultations.

Our in-depth expertise and pre-eminent knowledge means we can confidently advise and guide our clients through the latest changes to ensure they meet consumer demands and stay competitive. Recent years have seen a notable trend towards omnichannel sales within all sectors, and our team have been at the forefront of this move, working closely with global businesses on the development and launch of e-commerce platforms. The breadth of our experience and skills means that we are well placed to work in step with our clients to implement powerful and effective consumer compliance processes to ensure that they can focus on providing the best product offerings and customer experiences.

Strategic partner:

We understand the dynamic environment and commercial, competitive and compliance pressures presented in the consumer sector.

That is why Shoosmiths’ multi-disciplinary Consumer team is comprised of leading practitioners with specialist expertise ranging across key legal disciplines, including commercial, regulatory, financial services and data protection, all focused on the consumer sector. The team’s integrated expertise enables clients to benefit from the provision of seamless advice that is tailored to their needs, allowing them to reach their full potential in their sales offerings.

To learn more about how Shoosmiths’ Consumer team can help you, please contact: [email protected]


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