We support organisations with the regulatory and legal aspects of the online consumer experience—from content moderation and profiling to recommender systems and adtech. As digital advertising agreements become the backbone of marketing spend, we remain go-to advisers for structuring and negotiating the contracts that matter.

Our team helps clients form alliances with adtech partners, implementing new programmatic advertising solutions, integrating the IAB TCF 2.2 string onto websites, and providing guidance on implementing consent management platforms. We offer practical, market-savvy counsel across the ad stack—publishers, SSPs/DSPs, CDPs, data brokers, measurement and brand-safety vendors—without breaking monetisation models.

Online safety is no longer optional. With global momentum behind content moderation and child protection, we help clients navigate the UK Online Safety Act, the EU Digital Services Act and emerging US state laws. Our advice spans strategy, compliance and implementation—scoping applicable laws, mapping obligations to data flows, and converting requirements into workable controls, contracts and product changes.