Data is fast becoming one of the most valuable assets in the global economy. Shoosmiths helps clients realise its full potential—whether through licensing, monetisation, or strategic partnerships. Our team advises on data acquisition, API licensing, IP protection, and digital service contracts, with deep expertise in emerging technologies like Adtech, AI and Web3. We support clients across sectors, from structuring training data deals for AI vendors to launching customer experience platforms for retail groups.

Our advice spans privacy, consent, advertising, and data sharing across digital estates. With a multidisciplinary approach and technical fluency, we help clients navigate legal risk and unlock commercial opportunity. Whether you're scaling a data-driven product, entering new markets, or preparing for M&A, we ensure your data strategy is legally sound and commercially robust.