Shoosmiths’ Consumer team is trusted by leading brands and global businesses to navigate the fast-moving world of consumer law. We advise on everything from product launch to platform build, helping clients stay compliant, competitive and customer focused.

Our strength lies in our depth—combining regulatory insight with commercial know-how to deliver end-to-end support across advertising, e-commerce, data, and consumer protection. Whether you're shaping a new product, scaling a marketplace, or refining your terms, we’re here to make sure your legal strategy works for your business and your customers.

We don’t just follow change—we help shape it. Our team tracks emerging regulation, contributes to consultations, and guides clients through the latest developments in consumer law. From omnichannel sales to influencer marketing, we’re at the forefront of what’s next.

We advise on:

• e-commerce journey compliance (including marketplace platforms)

• European Accessibility Act

• Online Safety Act

• DMCC (subscription offerings and unfair commercial practices such as drip pricing)

• cancellation and refund policies

• consumer-facing terms and policies (terms of sale, website/app terms, loyalty schemes, review policies etc)

• advertising and marketing compliance (UK advertising codes CAP and BCAP)

• ASA complaints handling

• price and sales promotions

• prize draws and competitions

• product safety and warranties

• influencer agreements

• global consumer protection law enforcement

• leading automotive manufacturers structure their connected service offerings to ensure compliance with the upcoming subscription law regime under the DMCC

• a global vacation ownership leader navigate cross-border e-commerce and marketing compliance

• retail and F&B clients launch customer loyalty schemes that meet regulatory standards

• high street fashion brands manage social media marketing, prize draws and influencer campaigns

• a global luggage company expand its online presence across Europe

Our advice is practical, commercial and always tailored to your goals. Working seamlessly with your teams, we embed compliance into your strategy - enabling you to stay ahead of regulatory change and focus on delivering standout products and experiences