Advertising, marketing & brands

Our lawyers have over 20 years’ experience advising clients in relation to advertising, marketing and brands matters

Shoosmiths’ national multi-disciplinary advertising and marketing team has advised on a range of matters including brand licensing, ambassador and influencer agreements and tendering for consumer public relations services matters.

The collaborative approach we take means we are able to provide market-leading legal expertise on all aspects of advertising and marketing matters.

Our expertise:

Sponsorship agreements
(including sports sponsorship)

influencer agreements

Data licensing and data sharing practices

Advertising strategy


Public relations agreements

Marketing services agreements

Digital advertising

ASA guidance

Production agreements

Brand licensing

Merchandising licenses

Franchise arrangements


Our experience:

  • Advising (contractual, due diligence and analysis) for a retailer client in respect of its launch of digital marketing campaigns via social media with an annual spend over £1.5 million
  • Advising a well-known supermarket in relation to various differing franchise arrangements for its convenience store brand
  • Supporting the in-house legal team of a major UK client to release their advertising strategy and increase revenues within a challenging landscape, including advising on new entry points (QR codes, social media marketing, movement to online platforms, developing CRM systems, and drafted numerous marketing supplier contracts)

To learn more about how Shoosmiths’ advertising and marketing team can help you, please contact [email protected]


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