We’re caught in a trap, I can’t walk out…

What matters

What matters next

Nope, we’re not referring to Elvis Presley’s Suspicious Minds but rather in relation to the perils consumers have been facing when falling into subscription traps set by traders. So, how will the Digital Markets, Consumers and Competition Bill (Bill) protect consumers?

Subscription contracts – why the change? 

It has been estimated that consumers spend approximately £573 million per year on subscriptions they have forgotten about and £602 million on subscriptions that have automatically rolled over from a free or reduced-price trial.[1] These alarming statistics illustrate the importance of addressing reforms in this area – and the Bill aims to do just that by establishing regulations that govern the operation of businesses that provide subscription contracts.

How will the Bill regulate subscription contracts?

The Bill introduces additional obligations on businesses offering subscription contracts and further rights for consumers to allow them to exit such contracts easily. The Bill contains exemptions when it will not apply including, specifically, in relation to certain subscription contracts which can be found at Schedule 19 of the Bill. These include, for example, contracts for the supply of utilities, financial services and supply of services regulated by Ofcom. 

For subscription contracts that are within scope of the Bill, we have outlined below the key requirements throughout the duration of a subscription contract.


    Businesses must:
    1. Provide the consumer with key pre-contract information, all together, in writing (or if online, on screen), immediately before the consumer places the order;
    2. Provide the consumer with full pre-contract information (which is broadly the same as that set out in existing consumer legislation); and
    3. Obtain express acknowledgement from the consumer that the contract imposes an obligation to make payment (e.g. via a tick box on screen).


    A consumer has an initial 14 day 'cooling off' period where they can end the subscription contract for whatever reason and without any penalty (regardless of how the contract was formed e.g. online or in premises).


    For subscription contracts that renew for 12 months or more, businesses must send two reminder notices containing mandatory information (including how to exit the contract) as follows:

    - between 10 and 14 working days before the cancellation date; and
    - between 3 and 5 working days before the cancellation date.

    The above renewal notices must be provided for each 12 month renewal period.

    For subscription contracts under 12 months, the notice must be given between 3 and 5 working days before the cancellation date. However, clarity is being sought with regards to the frequency of these notices via the Government's Call for Evidence in relation to the Bill.


    Consumers will have a subsequent 14 day cooling off period after 1) the free/reduce price trial ends; and 2) an auto-renewal contract where the renewal term is for 12 months or more. (Note that the latter will apply everytime the contract auto-renews for a year or more).
    Businesses will need to give consumers a notice of each renewal cooling off period setting out prescribed information.


    Consumers should be able to cancel the contract/trial easily and by single communication (e.g. clickling a 'cancel' button on their online account).

    Businesses must send an acknowledgment notice in writing and on a durable medium (e.g. paper or by email) to the consumer confirming the cancellation and refund any overpayments.


This information is for educational purposes only and does not constitute legal advice. It is recommended that specific professional advice is sought before acting on any of the information given. © Shoosmiths LLP 2024.


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