Shoosmiths acts on sale of Nurtur via Scheme of Arrangement

Law firm Shoosmiths has advised Nurtur.Group Ltd (Nurtur), UK’s leading integrated marketing platform and data-driven growth engine for the home mover market, on its sale to Growth Capital Partners (GCP) via a Scheme of Arrangement.

Nurtur provides an all-in-one marketing ecosystem that seamlessly integrates every stage of the customer journey, from lead generation to nurturing and conversion. The investment by GCP marks a significant milestone in the company’s growth journey, enabling it to accelerate its strategic ambitions and expand its technology offering.

Shoosmiths advised Nurtur throughout the transaction, which was structured by way of a court-based scheme of arrangement - a complex legal process requiring close coordination with multiple stakeholders and regulatory bodies. The scheme of arrangement was sanctioned by the High Court of Justice on 16 July 2025.

The deal team was led by Corporate Partners James Foster, Simon Procter, and Andrew Miller, with support from Principal Associates Sophie Davies and Ian Lawton, Senior Associate Kendra McCullough, and Associate Hamzah Mahmood. A number of Shoosmiths’ specialist teams also supported the deal, including Legal Director Charlotte Thomas from Banking and Finance, and Legal Director Laura Gould from Tax. The court process was led by Principal Associate Charlotte Broster and Associate Yasmin King.

Damon Bullimore, CEO of Nurtur, commented: “The Shoosmiths team has been outstanding once again throughout this transaction, providing unwavering support and expert guidance at every stage. Their involvement was particularly invaluable given the complexity of delivering the deal by way of a scheme of arrangement - a process that required careful navigation and close coordination with multiple stakeholders. The team’s depth of knowledge, responsiveness, and attention to detail made a real impact, and I’m incredibly grateful for the hard work and commitment shown not only by the core team but also by the wider Shoosmiths network, who consistently went above and beyond to ensure a smooth and successful outcome.”

In a joint statement, Shoosmiths’ James Foster and Simon Procter said: “This transaction is a testament to the strength of collaboration and strategic clarity. Supporting Nurtur through this pivotal deal to a successful outcome has been a privilege, and we’re proud to have played a part in Nurtur’s continued growth journey.”

This transaction adds to Shoosmiths’ strong track record in advising high-growth technology businesses and private equity investors on complex and high-value deals.