Shoosmiths advises Glassbox on securing investment from Poalim Equity to Expand AI-Driven Experience Analytics in Financial Services

Law firm Shoosmiths has advised Glassbox, a leading provider of digital experience analytics for financial institutions, on its investment from Poalim Equity, the investment arm of Bank Hapoalim, Israel’s largest financial group.

The investment marks a new chapter for Glassbox’s next phase of innovation, accelerating the development of advanced analytics and AI solutions purpose-built for financial institutions.

The investment will directly support the expansion of Glassbox’s product roadmap, with a focus on AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities.

Last year saw Shoosmiths advise Alicorn Venture Partners on its acquisition of Glassbox, delisting the provider of AI-fuelled customer intelligence solutions from the Tel Aviv Stock Exchange. Shoosmiths' venture capital team leads the UK in advising on venture capital deals, as recognised by PitchBook's annual league tables for 2024. This investment underscores the firm's dedication to advising some of the world’s most exciting and ambitious businesses., the transaction led by Corporate Principal Associate Charlotte Cannell and supported by Associate Sharon Nicholls.

Glassbox stands out as one of Israel’s leading analytics companies, with a uniquely deep understanding of the needs and complexities of financial institutions,” said Alex Assim, Chairman of Glassbox. “Their ability to innovate responsibly and strategically, especially in the age of AI, makes them a rare asset in the enterprise software space. Alongside Poalim Equity, we are proud to continue supporting their growth. Shoosmiths has once again provided invaluable guidance while supporting us throughout our ongoing expansion.”

Charlotte Cannell, Principal Associate at Shoosmiths, stated: “This exciting investment demonstrates Shoosmiths' continued expertise in supporting on international venture capital transactions. It was a pleasure to work alongside Glassbox and its team once again, continuing our involvement in advising on major global deals."

Disclaimer

This information is for general information purposes only and does not constitute legal advice. It is recommended that specific professional advice is sought before acting on any of the information given. Please contact us for specific advice on your circumstances. © Shoosmiths LLP 2025.

 

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